Studio Steffen Seeger

With its support of Air-Ink, Tiger Beer brought together art, design, innovation and an ecological mindset, creating awareness for a global problem by approaching it artistically and locally. Tiger Beer, the premium lager from Asia, brought Air-Ink, the worlds’ first ink made from exhaust pollution, to Germany as part of a week long global launch campaign. flora&faunavisions successfully designed and implemented a 5 day long “neighbourhood takeover” – a series of events, murals, street art, artwork and more. Working with a carefully curated selection of renowned street artists , ffv created a citywide buzz featuring the use of Air-Ink. We identified a massive facade in Kreuzberg and made it available to the Dixons, one of the finest street artists in Berlin, for their creative contribution to the Air-Ink project. Their huge art piece was then exhibited for a month. We also set up and designed the urban art gallery “Urban Spree”, as an Air-Ink Hub, where we invited another six artists to paint for a two day workshop format, opening with an MC moderated artist battle supported by Suff Daddy on the decks. Visitors to locations were invited to create their own poster with Air-Ink. Their contribution to the 15m street wall exhibiting their work was highly visible to the public. The amazing popularity of the poster activity allowed us to take over even more of the neighbourhood, and to exhibit them at nearby cafés, stores and local conveniences stores. The artworks created during the workshop by the street artists Andrea Wan, Gogoplata, Kera1, Cren& AkteOne, Steffen Seeger and Rylsee were spread throughout the city in specific outlets of Tiger Beer. Furthermore, throughout the week we set up live painting sessions at collaborating bars and restaurants with each contributing artist. All these activities were communicated via a street map which spread the message and indicated the whereabouts of the art works created in the city. flora&faunavisions also took the lead on the PR campaign implemented by Schröder+Schömps. flora&faunavisions happily took upon this vision and presented creativity from the streets for the streets to discover all over Berlin. http://florafaunavisions.de/portfolio/heineken-tiger-beer-air-ink-launch-campaign/